Selected work — Campaigns & design

Proof,
not promises.

A selection of brands Maxan has helped look sharper, say more and grow faster — each one built on the EDGE framework.

Visuals coming soon

01

Zambezi Kitchen

Spice brand · Brand, web & campaigns

5× annual revenue

A spice brand that looked different everywhere it showed up. We made it unmistakable.

Elevate — Audited every touchpoint and found a brand that changed depending on where you met it.

Define — Built one cohesive brand system: the look, voice and standards every channel follows.

Grow — Rebuilt the website and carried the system across email, social and Google Ads — everything unmistakably Zambezi Kitchen.

Evolve — Consistency compounded into brand equity, and 5× annual revenue.

Visuals coming soon

02

Zambezi Biltong

Food brand · Brand, packaging, web & social

Revenue up every year we worked together

A product most people had never tried. We built the brand — and the audience — from the ground up.

Elevate — Started with a great product, an unfamiliar category and no clear audience.

Define — Pinpointed the target audience, set the brand direction and redesigned the packaging to fit.

Grow — Launched a new website and a social strategy built to educate: what biltong is, and why you’ll love it.

Evolve — Refined what landed with the audience, and revenue grew every year we worked together.

Now booking new clients

Your brand
could be next.